PERIEL ASCHENBRAND

CONTACT:

 

Periel Aschenbrand

periel@perielaschenbrand.com

CREATIVE DIRECTOR. The Other Ball, the first annual gala for Arms Around the Child, a charity which  aids vulnerable children in the developing world. Bears designed by Alexander Wang, Opening Ceremony, Christian Louboutin & others (not pictured). Sponsored by TOPSHOP TOPMAN, hosted by Mark Ronson, performances by The Black Keys, A$AP Rocky, Mikky Ekko, Lykke Li and Miguel. As seen in STYLE.COM.

CONCEPT, DESIGN, BRANDING & CREATIVE DIRECTION. A limited edition lipstick inspired by Helmut Newton. Collaboration with Lipstick Queen, Poppy King and supermodel Jenny Shimizu. Artwork by Eran Shakine. From left to right, Artist Eran Shakine with Poppy King and Periel, Michelle Harper, Justin Vivian Bond, Patricia Field, Jenny Shimizu. As seen in Into the gloss, New York Magazine, V Magazine, Marie Claire, Style.com and Refinery29.

THE OTHER BALL / ALICIA KEYS

HELMUT RED LIPSTICK
ON MY KNEES

AUTHOR. Periel's second book, On My Knees, is a comic memoir published by Harper Collins in the US and Random House in Australia. Title art by James Victore, photography by Mark Seliger. It received accolades from the likes of Jonathan Ames, Lesley Arfin, Senior Writer for HBO series GIRLS, Touré, Jonathan Frey and was featured in numerous publications including The New Yorker, The New York Post, Paper Magazine, Interview Magazine and The New York Observer.

Co-FOUNDER & CREATIVE DIRECTOR. An e-commerce concept and design site featuring prints, vintage curiosities and limited edition boutique items. Collaborations with artists such as James Victore, Ed Keating, Ben Lowy, Michael Dweck, Jesper Haynes. Events and exhibits with Urban Outfitters, The Dream Hotel, The Museum of Sex and a variety of others.
HOUSE OF EXPOSURE

401 PROJECTS

BODY AS BILLBOARD

DIRECTOR. 401 Projects, a photography gallery founded by world renown photographer, Mark Seliger, featured exhibitions for artists such as Lou Reed, Michael Stipe, Patti Smith, Lenny Kravitz, Platon, Mikhail Baryshnikov, Albert Watson, James Nachtwey and numerous other high profile photographers. Each exhibit was accompanied by a celebrity host and a charity component. Periel managed every aspect of the gallery including staff, curation, design, installations, talent, corporate sponsors and events.

 

BRANDING, DESIGN. Tee shirt campaign for Alicia Keys's AIDS Organization, Keep A Child Alive. Packaged in official police evidence bags, proceeds from the purchase of tee shirts go to buying drugs for children in Africa with HIV /AIDS. Clockwise from left: Alicia Keys, L'il Kim, Tyson Beckford, Periel, Naomi Campbell and Alan Cummings. Photography by Mark Seliger, designed and styled by Periel.

 

 

Or so they say. This weekend, Dazed flew out to Lagos, Nigeria for the third annual MTV Africa Music.

 

Awards and spent a few days and some late nights meeting rap, R&B and kuduro superstars from across Africa: names like Banky W, Fally Ipupa, Daddy Owen, Cabo Snoop and Radio & Weasel, from Angola to Uganda, Democratic Republic of Congo and beyond, all huge stars in their own countries, selling truckloads of records despite rampant piracy and a rickety music industry. These guys are kind of the Jay Zs and Snoops of Africa, basically.

FOUNDER, CREATIVE DIRECTOR, DESIGNER. What started off as a protest against the re-election of President Bush, turned into a guerilla poster ad campaign. The success of this campaign served as the jumping off point for the launch of Periel's now infamous tee shirt company, Body as Billboard, founded on the tenet that we should use our bodies to "advertise for shit that matters." Her work was featured in the windows of high end boutiques including Catwalk, Intermix and knocked off by Agent Provcateur (imitation may well be the highest form of flattery). Some of her more well known fans include Susan Sarandon, Lili Taylor, Gloria Steinem, Betsey Johnson and Zoe Kravitz.

THE ONLY BUSH I TRUST IS MY OWN
Periel's first book, The Only Bush I Trust is My Own, published by Penguin in the U.S. and Random House in the UK received international media attention from publications such as The New York Times, The Observer UK, The Washington Post, The Village Voice, New York Magazine, Jalouse, Vanity Fair and numerous others.

CREATIVE DIRECTION

BRANDING 

MERCHANDISE

CONTENT

SOCIAL MEDIA

PRODUCTION

EVENTS 

 

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